The Frog is with Us
The Rainforest Alliance Certified™ seal features a frog for a very good reason.
Frogs are indicator species, meaning that they are a symbol of environmental health, and they are found on every continent except Antarctica. That is why the green frog certification seal indicates that any business has been audited to meet standards that require environmental, social, and economic sustainability. Thousands of products bearing the Rainforest Alliance Certified seal are found on shelves, in advertisements, and websites around the world.
In order to become certified, flower farms must meet the criteria of the Rainforest Alliance Sustainable Agriculture Standard. The Standard encompasses all three pillars of sustainability—social, economic, and environmental. Rainforest Alliance Certified™ farms are audited regularly to verify that the flower farms are complying with the Standard’s comprehensive requirements, which require continual improvement on the journey to sustainable agriculture. The Standard is built on these important principles of sustainable farming:
- ° Biodiversity conservation
- ° Improved livelihoods and human well-being
- ° Natural resource conservation
- ° Effective planning and farm management systems
Over the years Florsani has dedicated all its’ efforts towards creating a business where flowers, people and social project are grown and nurture. We believe and practice our four philosophy pillars, which are represented as petals on our logo’s company.
“Lead by example”
“Contribute to every part of the system”
Today we are part of the Rainforest Alliance Certified companies! This comes with tons of effort, hard work, and dedication towards putting in motion projects such as the CeCuida Orchid, the Empowerment Workshops for Women, the Mentes Brillantes project and more. It’s said that the values of a company gives them the North, almost like a moral compass, that will create a positive impact on everyone involved. When we talk about the four petals of our philosophy it’s not only pretty words put on paper or a website, it’s something that goes beyond the limits of what a responsible company must do. Business everywhere has the responsibility to create great products, an amazing workplace and leaving its mark on the world for future generations to be inspired and know that by taking care of the environment, social, and economic sustainability, you also can have profits and a clean conscience.
The Rainforest Alliance Certification is part of our philosophy, that is why chased the frog and now can say that the frog is with us! We want to thank our Florsani’s family for believing in what we stand for and hope we can achieve more.
Curious about our projects? Visit us at “Know where your flowers come from”
Be the change the world needs